Return on Engagement w/ Ritz-Carlton Beijing/Bachelor Gulch ...

“This is the age of innovation and creativity,” said Duffy. “We have to build a credible measure to establish the value of the Return on Engagement (ROE)… and create the linkage between ROE and ROI to make it accessible and usable for organizations to apply ... Few hotel groups incurred the wrath of the incentive perception issue like The Ritz-Carlton Hotel Company, because during those rather surreal last two years, it was possible to have too strong of a brand identity . ...